Yahoo Joins Forces With Twitter
March 4th, 2010 | by Julie Johnson |Yahoo and Twitter have recently made a major announcement to inform their users that the search engine provider and social media site are going to be working together. For users of Yahoo and Twitter, this announcement means that you will be able to receive tweets from some of Yahoo’s most used sites, including the Yahoo home page. In addition to receiving the tweets, Twitter users will also have the ability to change their status, and post new tweets from the Yahoo sites.
Yahoo will also start offering real time Twitter feeds in its regular search results as well. This collaboration is said to begin immediately even though it will take some time to get the two completely linked into each other. Full integration should be complete by later this year.
Most experts believe that the collaboration between Yahoo and Twitter is a direct result of the Bing and Google collaboration that was announced late last year. Yahoo had already announced a similar collaboration with Facebook last year, and the company hopes that these collaborations will help to improve their standing in the competition with the other major search engines.
While the top executives have declined to speak about how much money will change hands in this exchange, executives have been quoted as saying that there will be no monetary exchange with Facebook for at least the next five years, but the agreement with Twitter is yet to be revealed.
As Google attempts to make its marks with Bing and Buzz its super search engine and networking sites, Yahoo is grabbing onto those media sites that have already hit it big and these both seem to be excellent partnerships for Yahoo in an attempt to maintain their hold on the web. With Google and Microsoft each working so diligently to hold onto their piece of the pie, Yahoo is wise to get on with Facebook and Twitter, giving them a little more leverage, while also benefiting these media sites by helping to further promote them as well. If popularity is directly related to who are you paired with, then Yahoo may be feeling some increased popularity these days and may even start to pull Facebook and Twitter users into the Yahoo realm as well.
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