Extreme Traffic Generation With Targeted Magnetic Appeal – Viral Marketing
December 28th, 2009 | by Veronica Carrillo |You want to be the best realtor you can be so you need all of the best Realtor marketing tips to get you started in real estate and to keep you the number one Realtor people want to come to. One of the first Realtor marketing tips is to get to know other Realtors. Invite them to your open houses as they may have the perfect home buyer looking for the house you listed. A viral marketing tip is to keep in touch with a group of Realtors through the Internet whether it be e-mail or a social media website such as Facebook or Twitter, telephone and in person. You may even want to meet them for a business lunch to talk business and to get to know each other to build a relationship. Before you know it, they may invite you to their open houses and help you find the perfect homes for your clients, thus causing you to make more money.
The internet has created an atmosphere that is very conducive to this type of spreading popularity. The reason for this is that the web makes it unbelievably easy to share information with many people very quickly. Within just a few seconds, the
What exactly is viral marketing? It’s marketing that runs itself. Like a cold, it gets passed on to the next person…who passes it on to the next person…who passes it on…and on…and on…. I love Viral Marketing because it’s often free, and it allows you to literally sit back and watch the checks come pouring in (if you do it right!).
The main problem with employing this strategy is that this kind of popularity usually happens randomly. Luckily, there are several ways to recreate this atmosphere. People love to uncover the undiscovered. It is the reason that little hideaways are so popular. Knowing something that not everyone else has already heard about makes people feel like they have a secret.
Volunteer at the local humane society, the school PTA, church functions, etc. or anything you really believe in. It will show if you truly have an interest in your choice of community that is your selling niche. Sponsor events which will in turn get your name on signs at the event and possibly on T-shirts, brochures, etc. People will see that you care about the community and you are willing to invest your time and energy in it wholeheartedly.
To keep this same exclusive feeling, the video or information that you are marketing is best kept anonymous. It does not even need to be about the specific product, but can just be an entertaining or controversial posting that gets people talking. By doing this, people feel like they have stumbled upon a “find” and begin to share it with a select few, who then pass it to another exclusive group. Once enough buzz has been created, the actual product can be revealed. By this point, there has been so much free promotion, that any nominal cost in setting up your viral marketing is far outweighed by your sales.
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